Determined to offer European dog lovers the same great range of products available to those in the UK, we have teamed up with Greek distribution firm Pet Line SA.

Since the consolidation our range earlier this year, we have been working hard to bring our natural pet food to Europe. A well-received re-launch at Dutch trade show Debivo provided more than two trucks of orders placed already in Holland. This combined with further orders from Finland and Norway, has resulted in our production facility opening 24 hours a day, six days per week, to cope with the extra demand.

Pet Line is the largest pet product distribution and marketing company in the Greek speciality grocery market, and represents a number of premium brands in the country. Our range was unveiled at the Greek bi-annual pet trade show ‘Pets Today’, where a specially commissioned video played to an audience of retailers and wholesalers. Presented with Greek product labels and point-of-sale materials that included window stickers, shelf wobblers and boxes, the product was received with great interest and enthusiasm.

Pet Line Chief Executive Officer Dimitris Dimitrelias welcomed the new partnership: “We think Naturediet clearly fills the gap in both our own assortment, and the range of premium dog foods carried by Greek retailers. We immediately realised that the quality and concept of their foods would perfectly fit both our needs and those of our customers. Sales results show that we were right. We have positive expectations of this market segment for the future, and look forward to working with Naturediet.”

For more information on our product range call +44 (0)1362 822320 or alternatively e-mail trade@naturediet.co.uk

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